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Community News & Updates   >   Association Diaries: Lessons from the pandemic (Part 1)

Association Diaries: Lessons from the pandemic (Part 1)

History may well remember the 21st century as a time that witnessed unimaginable loss and economic turbulence, fueled by the COVID-19 pandemic. But if you were to carefully analyze and ponder upon how the world has changed owing to the pandemic in the last 2-3 years, it could also be interpreted as the world’s most valuable teaching moment.

Organizations across the world learnt immensely about themselves, their abilities and shifted their focus to adapting to an ever-changing environment. Associations too have had their fair share of learning and have done well to quickly assess uncertain circumstances and transform themselves amidst the challenges. We recently had an opportunity to connect with association executives and leaders from across the globe and every conversation echoed a similar sentiment: The emphasis on reinvention, resilience and fostering a strong sense of community among members.

From establishing a strong online presence to depending on creative and innovative methods to engage members, here are what some associations had to say about their key learnings from the pandemic.

Why Join DAC?

They facilitated us to grow in an exponential way. Our hub in Dubai is the biggest worldwide because of the support we are having with DAC.

Khalid Ismail

Chairman, The Marketing Society Middle East

DAC allows associations to run their business in
a more stress-free 

Senthil Gopinath


They go beyond their call of duty to let associations know what's happening. We always leave enriched when we leave the DAC meetings.

Sanjay Duggal

Vice-President Business Development, Middle East and Africa Franchise Association