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Associations and the new world: Reinvention and the role of destinations

What does the perfect partnership with a destination look like from an international association’s perspective? We were joined by a panel of association experts for our last virtual event of the year, where we explored how associations are working with destinations to complement their operations and focus on the purpose of their meetings.

Joining us were Kai Hattendorf, Managing Director / CEO of UFI, The Global Association of the Exhibition Industry, Elizabeth (Eli) Pollard, Executive Director, World Parkinson Coalition and Ella Robertson Mckay, Managing Director, One Young World. The session which was moderated by Geneviève Leclerc, Co-Founder and CEO, #MEET4IMPACT saw key conversations around the role of sustainability while considering event destinations, facilitating better integration between destinations and events and fostering stronger collaboration between venues and events.

Catch key excerpts from the conversation in the below videos:

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